Discover the future of Digital Health
For Roberto Ascione, the conversation has moved beyond the “future” of digital health to the reality of its global scale. In his latest work as co-editor, “Digital Business Models in Healthcare” (MWV Berlin), Roberto explores the shift from visionary technology to sustainable, human-centric business models.
Co-edited with Matthias Puls and Prof. Dr. David Matusiewicz, the book addresses the fragmentation of regulated markets. In the chapter “From Direct-to-Patient to Direct-to-Disease Models,” Roberto argues that the next evolution for pharma and health tech is to become “ecosystem enablers.”
Featuring insights from global leaders in AI, policy, and venture capital, this volume serves as a practical guide for those ready to lead the next wave of digital healthcare.
It focuses on:
- Integrated Journeys: Moving from standalone apps to orchestrated pathways (screening to follow-up).
Shared Value: Creating measurable impact for patients, HCPs, and systems simultaneously.
Data-Driven Care: Using AI and GDPR-compliant orchestration to bridge the gap between diagnosis and treatment.